Things to concider when building a Website
For a website, consider not only visual parameters but also technical aspects. These also affect the quality of interaction with clients and sales.

Responsive Design

Responsive design helps in the proper display of the site on computers and laptops, smartphones, and tablets. It adapts to the set browser parameters and displays the correct page image. Initially, design the responsive website for mobile devices: this design has less code and is easier to write. Then, proceed with the full design for computers.

High Loading Speed

Your website’s loading speed directly affects sales. If the site has many ‘heavy’ elements and errors in page layout, the resource’s loading speed decreases. Customers will not wait 15–20 seconds for the site to load and will leave for a competitor’s site within 3 seconds.

To increase site speed, publish images no larger than 1 MB. Choose hosting depending on the ‘weight’ of the site, and if you have many sites, opt for a dedicated server.

Search Engine Optimization (SEO)

The primary goal of SEO is to improve the website’s visibility in search engines and help users find the company’s products and services through queries. Before starting search engine optimization, a general analysis of the site should be conducted, which will identify problems and errors.

Navigation

Make the site’s navigation clear and logical. If a customer immediately finds the desired product or information, it means the navigation is effective. Consider the structure of the main menu, icons, action buttons, back buttons, the website’s footer, and transitions between pages. Remember that most users will not tolerate inconvenience and spend time searching for the right section; they’ll simply find your competitor’s site.

Conclusion

A website is a company’s business card and a channel for profit. The external appearance of the resource determines how the company will interact with customers and what the sales level will be. Therefore, the site should be functional, understandable, and informative: this increases audience loyalty and trust. Start working with a professional WGG advertising agency to increase your sales.