What’s the online markiting?
It is called several names, including online marketing as well as digital marketing, and it is a set of modern strategies and methods. It also includes several marketing channels that aim to achieve the desired goals of each business activity, enhance the brand, as well as connect company owners with their customers and strengthen the relationship between them.

The importance of electronic marketing
If you want your business to continue and flourish, you must rely on electronic marketing strategies, which are ideal solutions for promoting products and services on the largest scale. We also explain the importance of electronic marketing in the following points:

E-marketing helps provide two-way communication between the company and its customers, and communicate directly with them on an ongoing basis.
Your customers are always online, so you must be constantly in front of them, offering products and services.
Increase sales volume and business growth, with the ability to attract potential customers and continue to stay with existing customers.
The ability to measure performance and work to improve the plans established for each activity, while studying the market and analyzing competitors.
But what is it,,,

Electronic marketing strategies
E-marketing has become the ideal choice for every company that wants to achieve the desired goals, as e-marketing depends on many different strategies, which we explain as follows:

1. Social media marketing strategies
   Social media channels have become ideal promotional means that bear the fruits of their success in the shortest period of time. The most famous of these platforms are Facebook, Twitter, Instagram, Snapchat and others.
2. Search engine marketing (SEO).
   It is to follow practices and methods that aim to develop the website to appear in the first search results, whether paying attention to internal factors on the site such as content or external factors such as backlinks, which helps increase traffic.
3. Paid advertising strategy
   This strategy depends on paying a sum of money in exchange for creating advertising campaigns to promote various services and products, which allows reaching the target audience for each business activity and achieving the required goals.
4. Content marketing
   Creating good content that includes information that is of interest to the target audience is one of the things that helps attract potential customers and force them to make the decision to obtain the service or purchase the product, as they say, content is king.
5. Email marketing
   Email marketing is one of the most important electronic marketing strategies used in promotion, by sending direct messages to target customers for each activity with the latest news, prices, discounts, etc., and it helps to consolidate the company’s relationship with its customers.

The difference between electronic marketing and traditional marketing
Despite the importance of electronic marketing, there are some who still use traditional marketing to this day. Therefore, we can clarify what is the difference between electronic marketing and traditional marketing as follows:

E-marketing is a set of different strategies and processes that are implemented by e-marketing companies on the Internet, which rely on many tools in order to achieve the required goals of each company and reach the largest number of customers.

While traditional marketing is relying on traditional means such as magazines, newspapers, and written publications that are used to promote various products and services with the aim of attracting customers to each company.

It can be concluded from this matter that the difference between electronic marketing and traditional marketing is the marketing methods used to attract customers, in addition to the difference in cost and speed of promotion.

E-marketing prices
Due to the increased importance of electronic marketing in recent years, especially with the increase in everyone’s trend towards digital marketing, many people are searching for electronic marketing prices, which depend on many factors, including the size of the client’s company, the marketing plan, as well as the strength of competitors, the type of product or service, and also The experience of the electronic marketing company, in addition to the electronic marketing strategy used in promotion, the time spent preparing marketing plans and other factors that control the cost of electronic marketing.

Criteria for choosing the best electronic marketing company
With the spread of e-marketing companies, some people find it difficult to deal with the best e-marketing company, so we will set some important criteria that should be taken into consideration to reach the best e-marketing company as follows:

The experience of the electronic marketing company plays a vital role. The company that has long experience in this field is of course the best because it will have implemented many projects on the ground.
Opinions of the company’s previous customers: It is important to know what the customers’ reviews and opinions are about the electronic marketing company and the extent of its professionalism and skill.
Electronic marketing company services: Search for the services that the company provides to you. Do their services stop once marketing, or are there other services that you will obtain?
E-marketing prices: An important thing is to search for the e-marketing packages provided by each company and choose what suits your budget.
In addition to the extent of the company’s reliance on modern methods and technologies and the development of its services to keep pace with the modern era.
View the company’s previous works and models to learn how to prepare e-marketing strategies for each activity.